How to Build an Automated Email Sequence (Nurture Campaign)

Your funnel collects the leads, but your email sequence closes the sale. An automated nurture campaign is the engine that runs your business while you sleep, consistently building trust and guiding prospects toward your core offer without any manual effort on your part.

Here is exactly how you set up a fully automated email sequence inside GetWealthStack to turn cold traffic into loyal customers.

Phase 1: Creating Your Email CampaignBefore you can automate anything, you need to build the actual container that will hold your series of emails.

Step-by-Step Setup:

1. Navigate to Campaigns: Go to the main menu, click on Emails, and select Campaigns.
2. Create a New Campaign: Click the Create button in the top right corner. Give your campaign a clear, internal name (e.g., "Lead Magnet Nurture Sequence") and write a brief description. Click Save.
3. Add Your First Email: Click on the title of your newly created campaign. Then, click Create or Add an Email to draft your first message.
4. Draft the Content: Enter your subject line, select your sender name, and write your email body using either the visual editor or the classic text editor.
5. Set the Timing: When saving your email, you will see an option for Delay before sending email. For the very first email (usually delivering a lead magnet or welcome message), set this to 0 hours or 0 days so it sends immediately.
6. Add Subsequent Emails: Repeat the process to add your second, third, and fourth emails. For these, adjust the delay setting (e.g., set Email #2 to send 1 day after Email #1) to create a perfectly timed sequence.

Phase 2: Triggering the Automation

Now that your emails are written and sequenced, you need to tell GetWealthStack exactly when to start sending them to a new lead. We do this by setting up a simple Automation Rule inside your funnel.

Step-by-Step Setup:

1. Open Your Funnel: Navigate back to Funnels and click on the funnel where you are collecting leads (e.g., your Opt-in or Squeeze Page).
2. Access Automation Rules: Click on the specific funnel step where the user enters their email address. In the step menu, click on the Automation rules tab.
3. Add a Trigger: Click Add rule and select Funnel step form subscribed. This tells the system to activate whenever someone submits their contact info on this exact page.
4. Add an Action: Click on the rule you just created to open it. Click Add action and choose Subscribe to campaign.
5. Select Your Campaign: A dropdown menu will appear. Select the email campaign you built in Phase 1 (e.g., "Lead Magnet Nurture Sequence").
6. Save the Rule: Click Save rule to activate the automation.

The Architect's Pro-Tip

Do not pitch your high-ticket offer in the very first email. Use the "Jab, Jab, Right Hook" framework. Email 1 delivers the promised free value. Email 2 shares a relatable story or case study. Email 3 finally introduces the problem-solving product (your upsell or core offer). Build the relationship first, and the conversions will follow naturally.